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Website Search Optimisation Frankston – How should you structure your website and Keywords?
Website Search Optimisation Frankston – So, you’ve had a light bulb moment which has trailed of to a new and exciting business idea. You’ve registered your domain name, bought some hosting and you are starting to build your fresh new website. But have you thought of how you are going to develop it in such a way that search engines such as Google find you?
We get asked a lot if we can SEO a website so a particular company can simply “come up number one” straight away when searched for. While all our websites are search engine optimised, SEO is a long-term process and results can take up to 6-8 weeks, if not longer.
One misconception about SEO is that it is a once of procedure, and while having your website fully optimised in the beginning is essential, your website should be treated as one of your sales members. You wouldn’t stop paying your sales staff, promoting them and helping them keep up yo date with your business over the years, would you? Then why would you neglect your website?
In this digital era, competition online to rank highly on search engines is huge. Keep your website content fresh, or risk getting left behind your competitors! Speak to one of our Website Search Optimisation Frankston specialists about adding a blog to your site.
We develop our websites with an SEO perspective and trust us when we say, doing this will save you hours and money in the long run. In this week’s blog, we are going to talk about structuring your website for your target keywords.
How you structure your website will have an impact on its ability to rank organically on search engines such as Google. Each page of your website should have its own target keyword.
For example, if you are developing a website to do with a beauty shop, and you have a selection of services you provide and wish to rank for, eg. makeup or eyelash treatments. You should have each service page rank for its own target keyword to attract searchers looking for a specific service.
Breaking your website’s structure into categories is a great way to determine what your keywords should be, each category should be aimed at a different keyword.
One significant benefit of structuring your site this way is that it creates a clear theme and target keyword for each of your pages on your website.
You can break down your categories into subcategories, eg Category eyelash treatments could now have subcategories of eyelash tinting, eyelash curling and eyelash perming. This will greatly improve your site’s potential to be visible organically on search engines.