Advantages of a Mobile-Optimised Website

Mobile-Optimised Website – Most people in the world have some form of hand – held device they use to communicate on a day to day basis. Gone are the days where a mobile phone’s primary use was to instant message or voice call. The vast array of smart devices on the market paired with their capabilities have allowed for users not only to communicate to their family and friends, but it has become a portal to the big bad World Wide Web.

“There are officially more mobile devices than people in the worldThe world is home to 7.2 billion gadgets, and they’re multiplying five times faster than we are” – Independent

Smart devices have become an essential must-have in today’s digital age. They’re used for checking mail, listening to music, capturing images, social media interaction, browsing the internet and much much more.

So how can you use this to your advantage and grow your business? If we compare desktop to mobile usage in terms of surfing the net – mobile usage is far higher. Given the ever increasing rate of advancements on smartphones and emerging devices, this comparative measure does make sense.

Given this information, having your business website optimised for mobile devices is absolutely crucial in this day and age. Websites provide a visual experience for your existing or potential customers.

With the bar being raised over the years for businesses to get the right look and feel for their site – ensuring the best experience for their users –  it’s important to make your site as neat and easy to use as possible.

If you do not have a Mobile-Optimised Website, it will look great in a desktop web browser, but a hot mess on a mobile browser. This inevitably creates a huge risk for your business – loss of valuable customers may be the outcome of a non-Mobile-Optimised Website.

Below are some of the advantages of having a Mobile-Optimised Website

User Experience
Have you ever stumbled across a website and the content is complete disarray? Difficult to navigate because it has not been optimised for mobile viewing? How annoying right? Needing to “pinch and squeeze” the screen in order to see the content.

Most people will simply close the page and search for another site which is most likely optimised for mobile viewing. Optimising your website will leave a good impression and provide a good user experience for your customers.

For a more in-depth look at mobile usability take a look at some of Jakob Nielsen’s research – showing that mobile-optimised websites lead to positive feedback and customer satisfaction.

Competition
It is important for you and your business to stand out amongst your competitors. Consumers will choose a better optimised and positive experience over sites which are not. Don’t be second best!

Brand
Keeping your customer happy is of utmost importance –  having a badly optimised mobile site may leave a bad impression. Most users will be frustrated and annoyed, and quite possibly leave your site feeling as though your company doesn’t care about the business.

All in all, it is quite important for every business to have a mobile friendly website. You will gain more advantages for having a professional website. Take a look at our services and let us help you create a mobile optimised website.

Feel free to contact us for further information.